Evolving an existing product…

Client: Soda-Club

 

‘Their contribution goes further than design. The combined disciplines of mechanical design and aesthetic flare have given rise to products worthy of entering international competition’

Design Manager, Soda Club

To keep any product competitive there must be continual evolution. In some cases the only requirement is for a refresh of an existing product, in others it is a ground up development of a new product which performs the same task, but better! Soda Club are the market leaders in the home carbonated drinks makers, with the ‘Sodastream’ brand. With Wright Design they have maintained this advantage...

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