Using Wright Design they gained control on their product direction and have strengthened their identity. Numerous successful products have now been released that have given the ‘Prestige’ brand a strong cookware identity. This has enabled our client to significantly increase their market share.

‘Wright Design through design, have provided us with a competitive edge within the highly competitive Small Domestic Appliance market where most of the players compete on price. In what is our first design and tool project in a relatively new market for us, they have been our guiding light from start to finish in all aspects from technical engineering to aesthetic design application. The result so far had been universal acceptance by the retail trade with requests for more of the same, which we are confident our partnership with Wright Design can continue to provide well in to the future.’
Marketing Director, Meyer Prestige

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